Yuhan Wang are a London based womenswear brand established by Yuhan Wang in 2018, The designer was trained at Central Saint Martin’s BA and MA in womenswear .She was awarded the first runner-up of the L’Oreal Young Talent Awarded in 2016 for her BA collection. She joined Marni as a womenswear designer after her MA and showcased three seasons with Fashion East. She has also been shortlisted for 2020 lvmh prize.
Since our inception, we have offered apparel with a focus on rebellious aesthetic, fluid spirits, poetic and romantic nostalgia, revealing feminine strength and understated beauty through pieces of uncompromising quality. We create graceful and beautiful apparels, accessories and jewelries for women with a philosophy that prettiness can be attracting and inspiring and softness can empower women. Initially inspired by loungewear, our garments are skillfully and beautifully draped with considered silhouettes cut it bright primary and pastel colors. Our designer Yuhan Wang mastered the use of silky floral fabrics, playing with proportions and layering that are currently considered as our signature style. Wang’s collections are inspired by traditional Chinese ideas of femininity and its connection to Western Culture, exploring the line between coverage and exposure. “Beauty with weirdness, softness, delicacy and sensibility” says Wang.
We first showed at London Fashion Week in September 2018 under the support scheme Fashion East. With Fashion East’s sponsorship throughout three seasons, we have succeeded in gaining worldwide attention from press and buyers in the market in a year from launch. In three seasons, we have sold our collection to international renowned luxury stores and boutiques including Dover Street Market New York, Los Angeles, Browns UK, Farfetch, Beam Japan, Voo Berlin, H. Lorenzo Los Angeles, Joyce Hong Kong, Moda Operandi, UNIVERS d’homme et femme Philippines, to name a few.